[Brand Insight]
Isha Leadership Academy is bringing together some of India’s leading brand strategists to offer an exclusively designed workshop, Brand Insight — Decoding Branding. This program is focused on creating purposeful brands to help scale up businesses.
Introduction
Isha Leadership Academy is bringing together some of India’s leading brand strategists to offer an exclusively designed workshop, Brand Insight — Decoding Branding. This program is focused on creating purposeful brands to help scale up businesses.
Who should attend
▵ Success stories
Are you an entrepreneur or start-up founder looking to scale up your business?
▵ Top CxOs as Resource Leaders
Are you a CxO, Managing Director, Director or Senior Executive struggling to increase profits in a competition-ridden market?
If your answer is yes to any of these questions, then Brand Insight is for you!
Why Should You
Attend The Program?
Get insights for a brand strategy that does not burn a hole in your pocket
Interact and learn from some of India’s finest brand strategists
Start building a blueprint for a compelling brand that gives your business a differentiated market edge
Understand the way your brand is perceived and how it can enhance profits
Dispel the myths that don’t serve you or your customers
Unlock long-term brand equity and financial value
Learn how communication and design principles can serve to engage your customers better
Testimonials
It was a good interaction with industry leaders and an excellent forum to understand, introspect and plan for the future of the brand.
Ravi Kumar Srivastava
Business Lead — Enterprise Sales
Ishan Netsol Pvt Limited
This was the first time I was exposed to the brand building process and was simply wowed with the insights on brand purpose, target audience and positioning. Must mention that the Session Host, Speakers, Resource Leaders and others were mindful of the fact that these were some of the baby steps that we were taking in an otherwise exhaustive and niche process. Even after the session is over, I am still pondering and running ideas in my mind.
Arvind Ganesh
Head, Strategic Biz Support Rockfall BU
India Region
What does the Program include
▵ The Power of
PURPOSE
Craft and assess your organization’s purpose in a way that it serves as a galvanizing force for your most critical business objectives.
▵ The Power of
POSITIONING
Once you articulate your purpose, the next step is to bring it alive in the marketplace and establish a unique value proposition for your product or service from a customer standpoint.
The program will help you deep dive into the fundamentals of brand positioning and equip you to strengthen your foothold in a competition-ridden market.
▵ The Power of
CREATIVE
A strong positioning manifests in the consumer’s mind through an engaging and emotionally appealing creative stance. In this session, you will learn how to leverage creative communication and advertising as a strategic tool to propel your business goals.
Contact Us
Mobile: +91 83000 84888
Email: leadership@ishainsight.org