At a meeting with the press, Sadhguru spoke about the need for three levels of incentives to encourage farmers to increase the organic content in the soil:
- Governments should create financial incentives for farmers based on the organic content in their soil.
- Industries can pay for carbon credits to encourage the farmers to increase organic content in their soil.
- Produce should be labelled with the organic content of the soil, and priced higher for higher organic content.
